Phil started work in the Television Industry in the late ‘60s, work in Technical Operations for BBC Television. It was probably one of the best groundings to be had at the time – lots of technology training in the fundamentals of video and audio, coupled to the support of the creative process of programme making. Helping to get sound and pictures just right on classic drama such as “Elizabeth R” results in a real understanding of what makes television “tick”.
He moved on in the late ‘70s to set up a production company, primarily involved in the area of “corporate communications”. This company was actually a subsidiary of a major international construction company, so, as Managing Director, Phil was given extensive training in the business of running a company – accounts, personnel, marketing, sales and general administration.
The ‘80s saw Phil working for a variety of Broadcast Equipment Manufacturers, mainly in Sales & Marketing roles. A major part of this activity involved buying marketing services – print, advertising, exhibitions, which helps explain why Phil has a reputation for solving marketing communications problems – he’s seen (and done) it all.
From 1990, Phil worked for Vistek Electronics Ltd. Vistek was well known for a variety of products, and Phil was responsible for the Automation and Control systems, where some innovative developments that are today considered “standard” were originated. When the company decided to concentrate their efforts into modular interface products, Phil became responsible for all the marketing activity. In 2005, Vistek was bought by Pro-Bel, and in early 2006, Phil decided that the time was right to establish Absolute Advantage Ltd.
Phil is a well-known figure within the Broadcast Industry, is an active SMPTE member, and is on the council of the BKSTS, of which Society he is a Fellow. He brings both operational technical expertise and a deep understanding of creative marketing to all the projects he is involved with.