It doesn't matter how large or small your business is, you and your marketing team are currently wasting valuable time trying to keep track of the marketing collateral you use.
For a big company there'll be several people involved, often in offices around the globe. All trying to ensure that the datasheet, the webpage, the catalogue, the print advert, the PowerPoint presentation, the user manual and the sales pitch all tell the same story. For a smaller company, it's probably the work of a single person, but the range of demands will be just as great.
I know how much time this all takes, because I've done it. And over the many years I have strugged with the problems, I've also tried to find ways of making the whole task easier.
What would be ideal would be to have a database that can store all the information - pictures, diagrams, words, the lot, in a logical way that doesn't involve long-winded searches. And, because organised information alone is not much use to customers, I'd want this database to be able to generate all the marketing collateral in exactly the way I need it to appear.
I've looked at dozens of "document management" systems in that time, but none of them provided what I wanted. Oh, some were very clever, but they all imposed rules about data that would not fit the type of information I needed to store.
Then, about 2 years ago, I came across a product called InBrandİ. At first it looked like just another document management system, with some bias towards marketing, but not much else. However, as I started to dig into it, I realised that it was capable of being the "ideal solution".
And now, Absolute Advantage has been appointed as a vertical market distributor for InBrandİ, serving the Broadcast Equipment Industry.
